BOOK BETTER CLIENTS
MOMENTUM
A SALES & MARKETING PROGRAM FOR WEDDING VIDEOGRAPHERS
SIGN UP NOW
by HOW TO FILM WEDDINGS & IDEACTION
The quality of your work is the #1 factor in how much you can charge for your services?
True or False:
LET'S PLAY
what do you think?
Yes, of course, you must make great wedding films for your couples. And do everything possible to get better at your craft.
FALSE
✔️ What they want more
✔️ What they value more
✔️ What they desire more
So... if you want to charge for the stories you tell, it's time to develop a different set of skills.
Couples pay more for
BUT THE SIMPLE FACT IS
more
start charging what your films are worth
Expert Sales & Marketing Training
for Wedding Videographers
momentum
Make It Easy for Couples to Buy at Higher Prices
proven approaches for every step
Reach the right couples who are already know you & love your work
Design an effortless (& effective) workflow based on buyer psychology
Give clients an exceptional experience before, during and after the wedding
MARKETING
SALES
SERVICE
ALL THE TRAINING & TOOLS TO ELEVATE YOUR BRAND
WHAT’S INCLUDED?
- 3-month program
- 10+ hours advanced video tutorials
- 7 90-minute live training sessions with Q&A
- 2 60-minute 1:1s with John, Nick, or Sam
- Referral strategy
- Website review
- Contact form audit
- Inquiry response report
- Pricing & package recommendations
- Proposal critique
TRAINING
- Brand positioning report
- Ideal client psychographics
- Comp set analysis
- Sales and marketing message guide
- Social media & content strategy
- Discovery call questions
- Buyer type cheat sheet
- Custom proposal template
- 10+ more guides, templates and tutorials
TOOLS
All the Training & Tools
To Elevate Your Brand
trusted by:
No one’s a “born salesman.” Even the best learn how to market and sell their services.
Stop Learning From Mistakes
feel confident you're doing things right
It’s not easy to push your wedding business to the next level. We know, because we got stuck too.
We both found success after years of hard work. And learning from our mistakes. And through trial and error. And sometimes taking a “fake it till you make it” approach.
But that’s why we started How to Film Weddings. Because we don’t want to follow our exact path. We want you to take the short cut. To learn from what we went through.
As we moved our videography businesses to the next tier, the biggest lesson we learned is that we didn’t know everything we needed to consistently book couples at the highest levels.
nick & john HERE
Hey!
We needed help. We needed experts. We needed fresh perspectives.
We needed a Sam in our lives.
I’m like a Swiss Army knife for wedding pros who want to grow their businesses. It’s what I’ve done for the past 16 years.
And it’s what I did for Nick and John.
So last May, I reached out to them and said, “What if we did for your HTFW community what I did with you? What if we gave them the fast track to getting more and better inquiries, and sales techniques to close the deal?”
What if we kept the momentum going from the mastermind?
It was an immediate “YES!”
If you’re wondering what comes next? What’s left to learn after the MMXHTFW? It’s Momentum. We designed it specifically for videographers like you to fill in the holes and deepen the understanding you’ve only scratched the surface on with prior training.
I'm Sam
hi there!
It’s everything I know you need to keep your business moving in the right direction.
- Take the guesswork out of selling your films
- Raise your prices with confidence
- Feed your business with vendor referrals
- Turn your website into a lead-generating machine
- Stop wasting time on unqualified inquiries
- Create a client experience that earns more referrals
YOUR CHANCE TO
Finally!
Need better inquiries? Get the right people to your website with a solid referral strategy for vendors and clients.
02
01
get more referrals
Stop wondering if your site is doing its job. Turn it into an inquiry generator with easy-to-implement conversion tactics.
WEBSITE TUNE-UP
The science is out on how and why couples buy. Make your workflow match what we now know works best.
04
03
OPTIMAL SALES PROCESS
People remember how you make them feel. Learn how to guide the conversation toward what matters most for individual clients.
COMMUNICATION IS KEY
05
Couples want more than just a wedding film from you. See how John and Nick underpromise and overdeliver every. single. time.
CLIENT JOURNEY
and...
Sam’s a bona fide sales, pricing and copywriting authority who’ll give you all you need for success in 3 quick months:
Sales is a Learned Skill
WHO'S TEACHING YOU?
+ More advanced techniques
+ More practice putting them to use
+ More confidence in your delivery
+ More assurance it’s the “right” way
-Lindsey & Cherish Conklin
LE REVE FILMS, HARPER’S BAZAAR BEST VIDEOGRAPHERS IN THE WORLD
Sam took the time to understand our business to provide the best possible advice for us. Since we’ve implemented his suggestions our conversion rate and our confidence have increased substantially.
Sam’s incredible insights and very practical knowledge has been invaluable. He has helped us shape a sales process that has been extremely successful in the luxury market.
-James + Schulze
BRIDES AND HARPER’S BAZAAR
BEST PHOTOGRAPHERS IN THE WORLD
“Sam always offers a fresh perspective with actionable strategies and practices that you can implement immediately.”
-Shannon leahy
Shannon Leahy Events, Top Planner in the World by Harper’s Bazaar, Brides, and Martha Stewart
• Advanced techniques proven to work at high price points
• Comprehensive program with 1:1 attention
• Done-for-you services and direction
What this IS
• Another year-long mastermind for general business
• Basic approaches or “fluffy” content
• Solely online training and group coaching
• Left to DIY and hope it works process
What this ISN’T
You’ve created a solid foundation with the MMXHTFW mastermind. Now it’s time to build on what you’ve learned and take your business to the next level.
THE NEXT STEP
The MMXHTFW mastermind offered excellent direction in all areas of your videography business. TK program is dedicated to one thing: Booking more couples at higher prices.
LASER-FOCUSED
No fluff. No filler. Nothing generic. You get the best information on exactly what you need to know to get more (and better) inquiries, and then a step-by-step on how to close the deal.
PRACTICAL & TACTICAL
Bad news: The wedding boom is over. That means it’s back to doing everything you can to book business. Make the most of what’s already in your inbox by increasing your conversion rate.
2023 ISN’T 2022
When you know where you want to go, the sooner the better! In three short months you get the tools and training to create lasting success for 2023 and beyond.
LONG-TERM SUCCESS
Why Commit to MOMENTUM?
I know what you're WONDERING...
Glad you asked!
01
02
03
04
05
Watch pre-recorded masterclasses on 10 different areas over a three month period.
Step One
Step two
Step three
Step four
Step five
Join every-other-week live training with Q&As to drill into specific topics.
Receive individual evaluations and audits in key areas like your website, sales process and pricing.
Access Sam’s toolbox of templates, guides and tutorials for simple fill-in-the-blank success.
Do complimentary 1:1 sessions with Nick, John and Sam to tackle your biggest challenges.
KEEP MOMENTUM GOING
your opportunity to
Momentum Gives You
stop hoping for bigger budgets
start booking better clients
Knowing You're Doing
the Right Things, the Right Way
peace of mind
You've Already Come So Far
Here's the Thing:
don't stall out or get stuck
You Can Do This!
Momentum offers everything you need to know you’re doing the right things to book clients at higher prices. We’re so confident you’ll see success that we’re doing what almost no other live training program offers:
A satisfaction guarantee.
If you watch the masterclasses, participate in the training, receive any done-for-you services, tap into the template/guide/tutorial library, and still don’t see the value, we’ll work with you 1:1 to get you back on track.
If that doesn’t work, we’ll give you all your money back.
We know you can do this with our guidance and support!
30-DAY SATISFACTION Guarantee
Our Sincere
Develop the Skills
Immersive 3-month training
Sales & marketing masterclasses
Live group sessions with Q&A
Attention to individual needs
Done-for-you services
Audits & reviews with recs
1:1 sessions with Nick, John & Sam
Marketing reports with brand strategy
Helpful templates, guides and tutorials
Social media and content direction
NOW'S THE TIME TO ACCELERATE YOUR LEARNING CURVE
DEVELOP THE SKILLS
to grow your business
Remember: The first 20 to sign up - and ANYONE who signs up in the first 24 hours
- gets a 20% discount off the regular rate.
Sam offered valuable insight into unique strategies to stand out from the competition. I immediately put a couple of specific ones into practice and I received amazing feedback as soon as I started implementing them.
-Jacqui Cole
HARPER’S BAZAAR BEST PHOTOGRAPHER
• Proven approaches for every step of the buyer’s journey
• Personalized recommendations for your business
• Done-for-you services provided by experts
• Confidence you’re doing the right things
• Techniques to provide luxury experiences
THE TOOLS & TRAINING YOU NEED
MOMENTUM
Book More Couples
at Higher Prices
The Tools & Training
You Need
Frequently asked questions
Wedding professionals from all fields in the premium and luxury markets. Most attendees will join us because they’re working on challenges such as: Time management, adding associates, growing their team, adding new services, starting side businesses, or seeking an exit strategy. If you think you’re not “good enough” to attend, you’re in the right place…because everyone else feels the same. (True story)
If you’ve been through the mastermind, you’re ready. We created this program specifically for videographers who’ve worked through foundational education on sales, filming, and editing.
People in the program might have been in business for a couple of years or 10 years, but you all share one thing in common: A desire to book more clients at higher price points and feel confident about your approaches.
February 6, 2023
12 weeks (through April 28, 2023)
I’m already in luxury and/or charging high prices for my services. Will this help me?
What’s the time commitment?
1 hour each week for pre-recorded masterclass material
90 minutes every other week for live training with Q&A
Time to make needed improvements
- Referral strategy
- Website
- Qualifying potential clients
- Discovery calls
- Custom proposals
- Pricing and package design
- Closing the deal & negotiations
- Client management before, during and after the wedding
Nick, John and Sam. No guest speakers. Sam will lead the marketing, website and sales topics. Nick and John cover the client management, upselling, and practical application for videographers.
10 pre-recorded masterclasses with nearly X amount of hours.